Frida Baby

SmileFrida's triple-angled brush head cleans + massages all sides of baby's teeth + gums at once. Plus, the double-sided brush tackles the top and bottom at the same time for a full-service cleaning in record time while protecting your finger when the baby clamps down. 

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Brushing a toddler’s teeth can feel like a battle. The Triple-Angle Toothhugger makes quick work of cleaning small teeth, thanks to its 3-sided brush head which brushes all sides of the teeth in one go. With super-soft, gentle bristles that change colour to let you know when it’s time to replace, the Toothhugger helps kids learn and practice good oral hygiene at an early age.

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Brushing a toddler’s teeth can feel like a battle. The Triple-Angle Toothhugger makes quick work of cleaning small teeth, thanks to its 3-sided brush head which brushes all sides of the teeth in one go. With super-soft, gentle bristles that change colour to let you know when it’s time to replace, the Toothhugger helps kids learn and practice good oral hygiene at an early age.

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Oral health starts young - now that your 6-12-month-old is growing new pearly whites, it's time to start practising proper oral care. The Training Toothbrush for Babies is equipped with a triple-angle brush head made of phthalate-free silicone bristles to gently massage teeth and gums suffering from teething pain. Plus, the easy-hold loop handle makes it easy for the baby to get a grip while the removable parent-proof stopper helps keep you from brushing too far. Once they have a few teeth in, keep their good habits going with the Training Toothbrush for Toddlers - the next step on their way to the big [teeth] leagues.

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Brushing a toddler’s teeth can feel like a battle. The Triple-Angle Toothhugger makes quick work of cleaning small teeth, thanks to its 3-sided brush head which brushes all sides of the teeth in one go. With super-soft, gentle bristles that change colour to let you know when it’s time to replace, the Toothhugger helps kids learn and practice good oral hygiene at an early age.  

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Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system specially designed to fix the flake situation. First LATHER (with sponge), then LOOSEN (with a brush) and LIFT (with comb) then get back to the baby with more cradle, less cap.  

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Finger brush- Doublesided finger brush gets top and bottom gums at once and protects grown-up fingers when baby chomps down. Nail scissors case- Ergonomic no-slip handle gives you trimming control while safe rounded blade tips help snip precisely Safety case doubles as a gripper so baby can hold for easier trimming. Nail file- Sshape nail file is specially designed for small fingers and follows the contour of baby nails for a smooth finish after clipping baby nails. Hairbrush comb- Headhugging soft-bristled brush keeps the do under control and styling comb that's made for onehanded mane taming. 

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Soft and flexible bristles: Perfect for fine or straight hair. No pain for their mane: Designed to effectively detangle and style hair without hurting the scalp. No pulling or breakage: The brush saves strands from tangles and tears. The main attraction: Wet or Dry hair. What's inside: 1 Detangling Hairbrush + Keep-Clean Case.

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One mitt wonder: This Bath Mitt is designed to be worn by kids for do-it-myself moments or adults to get them clean. Sayanora smelly washcloths: This bacteria-resistant silicone Bath Mitt is the perfect replacement for the washcloth. Gentle & exfoliating: The soft bristles help exfoliate if a toddler has dry skin or eczema and is safe for all skin types. Bath time learning: This bath accessory gives little ones the independence to clean with a bath mitt that is fun, hygienic and easy for both kids and parents to use. Stay-out suction cup: sticks to tub for quick-dry easy access - no more drippy washcloths.  

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The Bitty Bundle of Joy from Frida Baby is the perfect fuss-busting starter kit for new parents. Featuring Nose Frida, the paediatrician-recommended booger buster, the Bitty Bundle of Joy also comes equipped with Windi, the all-natural gas passer, and Nail Frida for those intimidating baby mani-pedis. Plus, new moms will appreciate Fridet, the postpartum peri bottle that makes washing down their easy squeeze-trust us, a hospital bag must-have! The Bitty Bundle of Joy comes packaged in a convenient carry case to keep all of the tools in one place, making it the perfect gift for new parents and parents-to-be.

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